Brand Partnership · Dubai Design Week · November 2025
Eight pieces. One facility in Ras Al Khaimah. A shared belief that the best spaces are the ones that bring people back.
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Partner Mercedes-Benz Brand Center Dubai Design District |
Occasion Dubai Design Week 2025 November 2025 |
Scope Furniture Curation Space Modification |
Origin Made in UAE XZPACE, Ras Al Khaimah |
The project
The Mercedes-Benz Brand Center in Dubai Design District is not a showroom in any ordinary sense. It is a destination - a space where automotive heritage sits alongside design culture, live programming, and a community of people who care about how things are made. When Design Week 2025 came around, the MBBC team (who were not directly participating in Design Week but enjoyed its spirit thoroughly being located in D3), were looking for furniture that could hold its own in that context. Pieces with enough presence to command a room, and enough integrity to belong.
xzpace® was invited to partner, supply and help curate a selection from our collection to revamp their community+showroom+brand space. In 21 days, every piece placed was conceived, prototypes, fabricated, and finished at our facility in Ras Al Khaimah - a fact we make no effort to hide. The UAE-made story is part of what we are.
| Designed & made in UAE · xzpace® facility, Ras Al Khaimah |
A MEETING OF MInDS
What made this partnership feel right was not aesthetic - though the alignment there is evident. It was something underneath: a shared conviction that premium goods and the spaces they inhabit should do something for the people inside them. The Mercedes-Benz Brand Center has long understood that gathering people around beautiful objects is its own kind of purpose. xzpace® builds from the same belief.
The architecture of the Brand Center is uncompromising. High ceilings, precision finishes, volumes scaled for spectacle. Our goal was not to compete with that. It was to offer contrast.
Upholstered surfaces against polished architecture. Curved geometry against mechanical precision. Approachable seating against sweeping scale. Tactile warmth and deliberate pops of color where the room might otherwise stay minimal. The pieces did not soften the space so much as they activated it - giving visitors somewhere to land, to stay, to look while admiring the cars around them.
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Objects that earn attention Each piece was chosen because it would hold its ground alongside heritage vehicles and large-format art, inviting you closer. |
Craft you can trace Every xzpace® piece was conceived and made at our RAK facility. The provenance is not a footnote, it is part of the object's character. |
Spaces that gather MBBC brings community together through events and experience. The furniture was there to make people want to stay a little longer. |
pieces the MBBC team singled out
The strongest moments in the project are the ones where the furniture stops being furniture and starts behaving like architecture.
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XZPACE Collection · MBBC favourite GelatoGelato earned its place as the room's warmest moment. A boucle stool seated on an organic, carved wooden base, its rounded, almost molten form sits entirely outside the vocabulary of hard-edged luxury. In an environment defined by sharp angles and polished surfaces, Gelato absorbed the light differently. It was the perfect moment, next to a beautiful vintage Vespa. The pairing nobody planned, and the one everyone remembers. Positioned in the evening garage setting, where its organic boucle form and natural wood base stands out against the mechanical beauty of the luxury Mercedes Benz cars. |
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XZPACE Collection · MBBC favourite Shore BenchThe Shore Bench brings the same quality at ground level. Its cobalt lacquered S-curve base describes a single continuous arc, a form that reads differently from different angles and borrows vocabulary from sculpture without sacrificing function. During Design Week it was photographed constantly, placed next to the spotlight car of the Brand Center where the epoxy flooring and a coincidentally matching rug with blue wave like forms gave it the setting it deserved. The cobalt against minimal backdrop is one of the project's most-shared images. Positioned in the spotlight zone of the Brand Center, where the cobalt lacquered base sat in natural conversation with the epoxy floor. |
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XZPACE Collection · Fan favourite FallsFalls was the spatial landmark, and at the Brand Center, it found its identity in a commercial setting. Not a display shelf in any ordinary sense, it blurred categories entirely: furniture, installation, sculpture, and display system simultaneously. Among both the MBBC team and visitors during Design Week it earned a reputation as a standout, and it remains one of the most-requested pieces from the xzpace® collection. Positioned as a display anchor within the space, where it complemented the art-led wall programming and brand objects surrounding it. |
Joy is not optional
While Most luxury spaces are terrified of personality, what stood out to us is that the Brand Center is not.
What this project proves is something the design world keeps needing to rediscover: sophistication and playfulness are not opposites. Joy is not a diluted form of luxury, it is, in many ways, a more evolved version of it. The colorful pieces here do not undermine the room's intelligence, instead, they complete it.
A lot of the pieces we supplied here say: this object does not take itself too seriously. Which turned out to be exactly what a room full of considered design needs.
A space that earns your time
The project also works because it is less transactional than it looks.
Visitors were not being sold to. They were being invited in, to sit, observe, linger. The furniture created intimacy at a human scale within a space built for spectacle..
There is also something here that feels specifically, genuinely Dubai, not in the cliché luxury sense, but in the experimental, culturally hybrid, design-forward way that distinguishes the most interesting work coming from this city. Globally referential but warm. Future-facing but grounded. International in reference, human in atmosphere.
xzpace® is made in the UAE. So is this project, in every sense.
The full XZPACE collection in the space
Eight works from the XZPACE collection were placed throughout the Brand Center, each contributing to a coherent design language across the space's distinct zones.
All pieces designed and fabricated by xzpace®, Ras Al Khaimah, UAE.
Gallery
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Bring xzpace® to your spaceWe work with brands, institutions, hospitality and commercial clients who understand what the right objects can do for a space. Our full collection is available, and we welcome conversations about partnerships, brand activations, and permanent installations. Start a conversation |